The promise of endless sex may mean sexual addiction. Men seem to be wired in such a way that pornography hijacks the proper functioning of their brains and has a long-lasting effect on their thoughts and lives. Similar to addictive drugs, viewing pornography and acting on it creates a demand in the brain for more and more, just to achieve the same level of pleasure in the brain. Pornography is addictive and has been referred to as the new narcotic. Sex addiction is real. Sex addiction ruins relationships. Sex addiction can ruin lives.